Online Advertising That Works http://harbren.com Tue, 14 Feb 2012 04:29:50 +0000 en hourly 1 http://wordpress.org/?v= Online Customer Service – What Does It Look Like? http://harbren.com/227/online-marketing/online-customer-service-what-does-it-look-like/ http://harbren.com/227/online-marketing/online-customer-service-what-does-it-look-like/#comments Tue, 14 Feb 2012 04:29:50 +0000 JB http://harbren.com/?p=227 What does customer service mean when it comes to an online business?  The answer varies depending on whether you have an offline presence as well or whether it is purely an online entity. If your business has an offline and online presence then things like consistency between them is crucial.  From maintaining the look and [...]

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]]> http://harbren.com/227/online-marketing/online-customer-service-what-does-it-look-like/feed/ 0 Online Market Research: Finding out What Your Customers Want http://harbren.com/214/online-market-research/online-market-research-finding-out-what-your-customers-want/ http://harbren.com/214/online-market-research/online-market-research-finding-out-what-your-customers-want/#comments Wed, 08 Feb 2012 02:18:10 +0000 JB http://harbren.com/?p=214 Sometimes customers and what goes on in their collective minds can seem like this mysterious puzzle that marketers and business owners are constantly contending with.  There is no easy answer and sometimes, it seems, no easy way to get it. Surveys, and particularly online surveys, are a good way to find out what your customers [...]

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]]> http://harbren.com/214/online-market-research/online-market-research-finding-out-what-your-customers-want/feed/ 0 Online Marketing Return on Investment http://harbren.com/207/online-advertising/online-marketing-return-on-investment/ http://harbren.com/207/online-advertising/online-marketing-return-on-investment/#comments Tue, 31 Jan 2012 12:01:00 +0000 JB http://harbren.com/?p=207 What is an acceptable return on investment (ROI) in online marketing?  That depends on your business, your industry and the degree of risk involved. 100% ROI or higher is definitely possible but it’s unlikely that you’ll achieve it straight up.  First you’ll need to spend money testing to find out what works and what doesn’t. [...]

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]]> http://harbren.com/207/online-advertising/online-marketing-return-on-investment/feed/ 0 Digital Marketing is a Numbers Game http://harbren.com/205/how-to-get-more-customers/digital-marketing-is-a-numbers-game/ http://harbren.com/205/how-to-get-more-customers/digital-marketing-is-a-numbers-game/#comments Tue, 24 Jan 2012 10:56:48 +0000 JB http://harbren.com/?p=205 One of the advantages of online marketing is the speed of being able to test different strategies and web copy.  There is no need to worry about print runs and distribution logistics.  With digital marketing you can get your message out to the market quickly and you can adapt instantly based on the feedback you [...]

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]]> http://harbren.com/205/how-to-get-more-customers/digital-marketing-is-a-numbers-game/feed/ 1 Online Marketing: SEO is not *Free* Traffic http://harbren.com/212/online-marketing/online-marketing-seo-is-not-free-traffic/ http://harbren.com/212/online-marketing/online-marketing-seo-is-not-free-traffic/#comments Wed, 18 Jan 2012 02:09:11 +0000 JB http://harbren.com/?p=212 A popular online marketing tactic is SEO (search engine optimisation) because it’s a way of gaining free search engine traffic.  There seems to be a large fan base of SEO companies spruiking the benefits of it because you can get ‘free’ traffic if your site ranks on the first page of the search results in [...]

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]]> http://harbren.com/212/online-marketing/online-marketing-seo-is-not-free-traffic/feed/ 1 Market Research – Let the Market Decide? http://harbren.com/209/retail/market-research-let-the-market-decide/ http://harbren.com/209/retail/market-research-let-the-market-decide/#comments Thu, 12 Jan 2012 02:08:01 +0000 JB http://harbren.com/?p=209 How many products do you hear of which sound like a no-brainer but don’t work?  And vice versa, products which you think will never fly only to become a runaway success? The reason is that no one person or organisation or focus group knows exactly what will happen when a new product or service is [...]

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]]> http://harbren.com/209/retail/market-research-let-the-market-decide/feed/ 0 Online Contact Us Form: Does Yours Really Work? http://harbren.com/197/how-to-get-more-customers/online-contact-us-form/ http://harbren.com/197/how-to-get-more-customers/online-contact-us-form/#comments Tue, 22 Nov 2011 01:15:51 +0000 JB http://harbren.com/?p=197 You’ve got your website set up because you know that you need to have one.  And your phone number is on your website in case potential customers want to call you.  You’d rather that they did because that’s what you’re used to and that’s what your business is setup to handle. You’ve put up a [...]

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]]> http://harbren.com/197/how-to-get-more-customers/online-contact-us-form/feed/ 0 Online Retail: What’s to Like About ASOS? http://harbren.com/194/how-to-get-more-customers/online-retail-whats-to-like-about-asos/ http://harbren.com/194/how-to-get-more-customers/online-retail-whats-to-like-about-asos/#comments Wed, 12 Oct 2011 11:17:10 +0000 JB http://harbren.com/?p=194 Asos has now launched an Australian version of their online retail website.  It’s not massively different to their UK version with the main differences being that prices are now all in Australian dollars and returns are to a Sydney address not the UK. Any clothing retailers that knew Asos would be launching should have been [...]

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]]> http://harbren.com/194/how-to-get-more-customers/online-retail-whats-to-like-about-asos/feed/ 0 Online Retailers: Out of Stock Best Practice http://harbren.com/192/how-to-get-more-customers/online-retailers-out-of-stock-best-practice/ http://harbren.com/192/how-to-get-more-customers/online-retailers-out-of-stock-best-practice/#comments Tue, 04 Oct 2011 09:40:06 +0000 JB http://harbren.com/?p=192 You’re an online retailer.  What do you do when you have run out of stock of an item that you stock in your online store?  Do you keep the details on your site to show what you are capable of doing?  Or to show how popular your products are to encourage cutomers to get in [...]

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]]> http://harbren.com/192/how-to-get-more-customers/online-retailers-out-of-stock-best-practice/feed/ 0 Website Design: What is the Point of Your Website? http://harbren.com/187/how-to-get-more-customers/website-design-what-is-the-point-of-your-website/ http://harbren.com/187/how-to-get-more-customers/website-design-what-is-the-point-of-your-website/#comments Sun, 25 Sep 2011 16:33:58 +0000 JB http://harbren.com/?p=187 For many companies a website is an online brochure.  They have it because everyone has one these days and it’s expected of them.  While this maybe true, viewing a website in this way is a simplistic way to go and doesn’t really make the most of having online real estate. Your website is an asset, [...]

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