We've Generated '000s of Leads & Sales in Competitive Niches Through Online Advertising. Discover How We Can Get You More Customers Too!

What We Do

Harbren Advertising can get you more customers through online advertising.  We can set up your online advertising and manage it for you.  All you need to do is run your business, not worry about where your next customer is coming from!

Or if you prefer we can do the setup and you can run your campaigns yourself.

We help companies get more customers and leads through online advertising.  We provide the following services:

Blue Sky Analysis

Discover what’s possible with online advertising, what your competitors are doing and what avenues are best suited to your business and product or service.

Advertising Review

What’s working & what isn’t with your current setup. This is suited to companies that are already advertising online and want better results – more customers & higher ROI.

Campaign Setup

Creation & setup of online advertising campaign.  This is for companies that have a good idea of what they want but don’t have the time or resources to setup online advertising campaigns and want to make sure they get it right from the beginning.

Ongoing Management

Mmanage & optimise online advertising campaigns.  This suits companies that have campaigns setup already and want to focus on running the business and not on managing and optimising online advertising results.

Get less tyre kickers and more real customers.

We will:

  • Match your product or service to people looking for what you offer
  • Make sure your website does its job of converting a web visitor into a customer
  • Define your target audience
  • Write or create your online ads – whether it is  text ads, placements on particular websites, and banner or image ads.
  • Recommend the best advertising outlets for your campaign
  • Manage your budget and ROI
  • Optimise your bids so that you are paying the least amount to get the maximum benefit.
  • Make sure your ads are targeted to the geographical area of your customers
  • Provide regular updates on performance, billing and budgets

Why Advertise Online?

There are many benefits to using online advertising to attract new customers.  Some of these include:

  • Its fast – you can be up and running and getting new customers within hours.
  • Maximise your profits through the ability to react quickly to seasonal events and emerging trends.
  • No need to commit to a 3 month print run.
  • Greater ability to measure and track how effective your ads are which means greater ROI.
  • Targeted approach – reach your customers when they are looking for your product or service.

It used to be that Yellow Pages advertising was crucial for generating new customers. While Yellow Pages may still have its place, the place to be for lead generation is online.

Why?

Can you change your Yellow Pages ad to match the exact thing a prospective customer is looking for?  Can a prospective customer access be taken to the exact page they are looking for?

Unfortunately, no. They have to pick up the phone and call. Or sit in front of a computer and type in your web address and then navigate to the page they’re looking for.

Its no wonder more people are putting the Yellow Pages in a bottom drawer and searching online for what they want.

For the same money you spend on Yellow Pages advertising you could be reaching customers online.  Because its more targeted, the impact on lead generation and more importantly your bottom line, makes online advertising better value for money.

For example, if you are advertising baby strollers then you can nominate your ad to appear in the search listings when someone types into Google, Yahoo or MSN ‘buy baby stroller’.

And you only pay if the searcher clicks on your ad.

Compared to offline advertising where you pay regardless of how effective your ad placements are, online advertising is often dramatically more effective for getting new customers on a cost per new customer basis*.

The key with online advertising is tracking and testing. You need to be able to see what is working and what isn’t.

Then its all about ramping up what is working and tweaking or turning off what isn’t.

Let us help you get your business in front of the 10 million Australian adults who use the internet everyday: Contact Us.

 

* The effectiveness of this type of online advertising depends on the nature of your product or service and how many people are searching for it. If few people are actively searching for your product then you maybe better off with other types of online advertising.