One of the advantages of online marketing is the speed of being able to test different strategies and web copy.  There is no need to worry about print runs and distribution logistics.  With digital marketing you can get your message out to the market quickly and you can adapt instantly based on the feedback you receive.

The main advantage of this is that you don’t need to know everything about how your target audience will react to your offer.  You run two versions of your best guess and let the market decide because the numbers never lie.  I’ll say that again just to make sure you got it – the numbers NEVER lie.

And digital marketing is a numbers game.  There is a lot of numbers to sort through so it can get kind of confusing – traffic volume, impressions, click throughs, bounce rates, conversions, earnings per click, costs per action and so on – but the key long term metric is ROI. The rest helps highlight areas of weakness and opportunities to improve but attaining an acceptable ROI is the main goal.

Are you getting the ROI you want from your online marketing efforts?