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Online Marketing Return on Investment

Online Advertising

What is an acceptable return on investment (ROI) in online marketing?  That depends on your business, your industry and the degree of risk involved. 100% ROI or higher is definitely possible but it’s unlikely that you’ll achieve it straight up.  First you’ll need to spend money testing to find out what works and what doesn’t.

Some companies struggle with spending money and not being able to see the return and as ROI is the accepted barometer of success it’s easy to understand why.  However, there has to be an allowance for testing, both in terms of time and budget.  Gathering data on what works and what doesn’t isn’t free, it costs but it can be invaluable in helping a business to understand the opportunities that exist and how consumers react to their offering.

To maximise your ROI with digital marketing, one important element is to split-test more than one option.  In the beginning, a 50/50 split is the best strategy and once a ‘winner’ emerges then adjust the split to 90/10 with the ten being reserved for minor tweaks on the winning copy and graphics.  This applies to both advertisments and landing pages.

It’s through the continual optimising of copy and design that the best ad and landing page combination will emerge and give your business the best chance of achieving your desired ROI.

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