What does customer service mean when it comes to an online business? The answer varies depending on whether you have an offline presence as well or whether it is purely an online entity.
If your business has an offline and online presence then things like consistency between them is crucial. From maintaining the look and feel of the site in line with the retail outlet to things like being able to access membership information online if customers use a loyalty card in-store to register purchases.
Regardless of whether your business operates exclusively online or not, some customer service best practices include the following:
If you want your business to stand out amongst the competition and get a steady stream of return business then paying attention to your online customer service is crucial. What can you implement from the practices listed above?
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