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SEO Emails – How Much Do They Really Know About Your Business?

Online Advertising

Have you got any SEO emails like this:

 

We carried out a preliminary analysis on your website and discovered the following areas of concern.

1.    Your website attracts limited traffic, which affects potential sales.

2.    Your keywords don’t feature in Google first page, which affects visibility.

3.    Your website has got coding errors, which affects ranking.

4.    Your back links are not good enough, which affects link popularity.

5.    Your website is not properly promoted, which affects the overall score.

We are a Search Engine Optimization service provider and can assist you in overcoming the above mentioned problems. We can perform a more detailed analysis on your website and provide you the plan of action of how we can promote the same.

Please let us know if you require the SEO REPORT on your website at no cost.

 

I recently worked with a client who had received an email like this claiming to know what the traffic from search engines to his site was like and how they could help him get more.  It was a scam.  Like all spam type emails, all they wanted was a response to know that they had connected with a real person and then the sales pitch would start in earnest.

How do I know it’s a scam?  Because no one can accurately know how much traffic your site receives unless they have access to your stats page or analytics program. There are various sites online that claim they can tell how much traffic a site receives – compete.com, quantcast.comm, google’s ad planner – but unless a site allows these sites access to their data then they are really just a best guess and they are notoriously inaccurate for smaller sites.

While there is work that can be done on the Search Engine Optimization (SEO) side of things to improve natural search engine listings, it isn’t “free” traffic.  There is quite a lot of work that is usually involved in improving rankings and to an extent depends on the size and resources of your competitors.

The other thing about SEO which many companies don’t take into account is that it is much harder to quantify your results against the effort involved in improving your rankings.  For example, you may undertake SEO activities to rank in the top 10 positions for a particular phrase and achieve that but find that the traffic that is generated by your high ranking for that keyword doesn’t equate to more customers.

Advertising is often a better way to control the inflow of traffic to your site, to hone your marketing message to find out exactly what works in delivering you more customers and not just more traffic and to pinpoint your “money” keywords, ie the keywords that bring you customers.  Once you know what your ‘money’ keywords are then you can undertake SEO to improve your rankings for those keywords.

 

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