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Category Archives for "Customer Service"

Packaging – Getting it Right

| Customer Service

Marketers and businesses make decisions about the way they brand their products based on who they think their customers are, sometimes they get direct feedback via focus groups, surveys and comments directly from customers. Other times it seems they make decisions on gut feel or what someone thinks is a good idea at the time, […]

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Online Retail Review – Big W

| Customer Service

Online Retail Rating 7/10 Good for creating an accessible, helpful and easy to navigate site. Bad for full range of Big W products found in retail outlets and product reviews. General The Big W chain of retail outlets was founded in the 1970s and is a division of Wooworths Limited.  They have over 160 retail […]

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