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Category Archives for "How to Get More Customers"

5 Tips to Better Live Up to Your Brand Promise

| Customer Service

Why do so many companies struggle to live up to their brand promise? Perhaps they don’t think what they’re promising matters to the customer, or perhaps they just don’t care. I’m sure we’ve all experienced what this looks like. A company may rave about their great customer service and then doesn’t return phone calls, or […]

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Do You Need a Brochure?

| Customer Service

In this age of digital downloads and with considerable research and purchasing done online, it can be easy to decide that printed brochures are an unnecessary expense.  Many businesses pour resources into their website and figure that’s it, they can do away with having a brochure at all. If they get a customer enquiry then […]

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Progress Beats Perfect

| How to Get More Customers

To the uninitiated marketing can seem like a hot mess of jargon, hard to grasp specifics and opportunities that are just beyond reach. It seems like it should be possible because other companies do it but still, it’s difficult to get your head around it when it’s your own business. What comes first – social […]

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