| Conversion Rate Optimisation
A key marketing concept to get your head around is testing. Why Bother Testing? Testing to improve results has been an accepted marketing practice for a number of years now but it still surprises me the number of businesses that don’t do any kind of testing. There are a number of areas where comparing different […]
Look out Google, Facebook advertising is ready to take off Facebook advertising for many businesses that I work with has been a low priority, if it was on their radar at all. However, after attending a morning workshop on Facebook advertising run by Beth Powell and Sheena Alexander from the Digital Marketing Club that is […]
| Conversion Rate Optimisation
How can you improve your conversion rate optimisation? In other words, how can you get your web visitors to take action when they arrive on your website? Telling them what to do is a good start. When a visitor arrives at your website, it is like they’ve entered your showroom. This is your opportunity to […]
Have you got any SEO emails like this: We carried out a preliminary analysis on your website and discovered the following areas of concern. 1. Your website attracts limited traffic, which affects potential sales. 2. Your keywords don’t feature in Google first page, which affects visibility. 3. Your website has got coding errors, which […]
What is an acceptable return on investment (ROI) in online marketing? That depends on your business, your industry and the degree of risk involved. 100% ROI or higher is definitely possible but it’s unlikely that you’ll achieve it straight up. First you’ll need to spend money testing to find out what works and what doesn’t. […]
