Category Archives for "Online Advertising"

Tell Your Customers What to Do

| Conversion Rate Optimisation

How can you improve your conversion rate optimisation? In other words, how can you get your web visitors to take action when they arrive on your website?  Telling them what to do is a good start. When a visitor arrives at your website, it is like they’ve entered your showroom.  This is your opportunity to […]

Continue reading

Online Marketing Return on Investment

| Online Advertising

What is an acceptable return on investment (ROI) in online marketing?  That depends on your business, your industry and the degree of risk involved. 100% ROI or higher is definitely possible but it’s unlikely that you’ll achieve it straight up.  First you’ll need to spend money testing to find out what works and what doesn’t. […]

Continue reading