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Category Archives for "Online Advertising"

Digital Marketing is a Numbers Game

| How to Get More Customers

One of the advantages of online marketing is the speed of being able to test different strategies and web copy.  There is no need to worry about print runs and distribution logistics.  With digital marketing you can get your message out to the market quickly and you can adapt instantly based on the feedback you […]

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Online Advertising – Where to Start?

| Online Advertising

For many businesses the obvious starting point for online advertising is Google Adwords. Google accounts for around 90% of search engine queries in Australia and many people are familiar with how ads appear on Google – at the very top and down the right hand side of search results pages or ad blocks on content […]

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Why Advertise Online?

| How to Get More Customers

Advertising online is a more bullish, proactive approach to getting traffic online than relying on activities designed to boost your position in the search engines. And I like that. That isn’t to say that doing search engine optimisation (SEO) activities, or as James Tuckerman from Anthill described it in a recent presentation as making your […]

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