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Category Archives for "Online Marketing"

Are You Interested In Your Customers?

| Customer Service

Most people know from different articles, tips they’ve picked up at functions and even courses that when it comes to successful networking the key is to ask lots of questions about the person you’ve just met, to show interest in them and then eventually talk about what you do.  ‘Be interested in others’ and you […]

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3 Marketing Toolkit Essentials for Small Businesses

| Customer Service

For a small business to operate its marketing effectively it needs three key systems in place, these are: customer relationship management (CRM), email marketing and central file storage. These can boost your business’s visibility, help to manage and analyse customer contacts, increase your ability to respond to opportunities and streamline information for staff. Let’s take […]

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Marketing: Understanding What’s Possible

| Online Marketing

There are many buzzwords and a lot of jargon when it comes to marketing and, indeed, digital marketing. So it’s not surprising many small business owners feel completely overwhelmed about what to do and how to improve their marketing understanding. What typically ends up happening is that they do something, anything, just to feel that […]

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Content is Not King, Engagement Is

| Conversion Rate Optimisation

There has been a lot of talk in recent years about content marketing and it seems that many businesses have embraced this idea and are now regularly producing content. However, the idea behind content marketing is not about just producing a five minute read for someone who is bored. It’s all about engagement. About getting […]

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