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Category Archives for "Small Business"

Sales vs Marketing: What’s the difference?

| Small Business

Many companies that I come across, particularly those that sell to other businesses rather than directly to consumers, have a tendency to group sales and marketing together as if they are both the same.  They aren’t. They compliment each other and go together but the approach and skill set required for each area is very […]

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Marketing Internships – How to Make it a Success

| Small Business

Marketing internships are the next step for many marketing graduates. You’ve worked hard slogging away at University for three years learning all you can about marketing.  Now you’re ready to get started. A degree is the base requirement you need to work in marketing and an internship is fast becoming standard practice too.  Most employers […]

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Wasting Time and Effort on Marketing?

| Customer Service

A common problem that frustrates small business owners is wasting time and effort on marketing activities that don’t yield tangible results.  Unlike bigger companies with deeper pockets that can afford branding campaigns, return on investment is crucial for small businesses in order to sustain marketing efforts and cover the fixed costs of the business. One […]

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Are You Interested In Your Customers?

| Customer Service

Most people know from different articles, tips they’ve picked up at functions and even courses that when it comes to successful networking the key is to ask lots of questions about the person you’ve just met, to show interest in them and then eventually talk about what you do.  ‘Be interested in others’ and you […]

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