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What You Will Learn...
8 Step Guide to Creating a Marketing Plan
This plan is a practical guide not some big document that doubles as a door stop. The 8 steps are within reach of any business and they are explained here in an easy to follow format.
Different types of Marketing Help Available
Get the pros and cons on the different types of marketing help available and what's right for your business.
How to Get Closer to Your Customers
Knowing who your customers are and exactly what problem you solve for them is a crucial step in communicating about your solution. Without this understanding you'll get lost in the crowd of your competitors.
What Questions to Ask to Get the 'Right' Help
Knowing what to ask to determine marketing expertise is difficult when you're not an expert in that area. Get questions you can ask to find the best help for your business.
This book is for businesses that know what they want just not sure how to get there. Every business owner should read this book, there are practical gems for all.
Jill has written a very valuable marketing book for small businesses. We all battle with how to keep on top of the day-to-day work while trying to find time for marketing. Jill will help you win that battle, with useful, practical marketing information that you can implement straight away, based on her many years of experience.
This book reads like a manual. Rather than diving straight into strategies, Jill gets you to assess who you are as a business before coming up with the means to market it. All the detail for strategy is there no matter the size or stage your business is at. When you are clear on who you are, what your audience is, Jill takes you through the various ways to plan your individual marketing strategy. A great asset to plan your marketing.
Small business owners need this book. I am thankful to have found Get Smarter Marketing - as it really helps me in my thinking as a small business. Full of great examples and stories that illustrate the messages, it takes us on an easy to understand step-by-step process. I am very happy to have a copy of Jill's book, and I daresay it will get a bit dog-eared as I work through the content and bring Jill's experience into my own small business.
About the author...
Jill Brennan is a Marketing Consultant and the Founder of Harbren Marketing. She has worked in, with and for small businesses for around 20 years. She has taken her many years of experience and channelled it into a guide that business owners can use to take the confusion out of marketing, get an understanding of what's possible and better communicate what problems they solve for their customers.
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