Category Archives for "Retail"

About Us – Does Anyone Read It?

| Customer Service

Your “About Us” page is your opportunity to let your customer get to know you so use it and tell them a story about your business, how it came to exist, what drives your business.  But don’t be boring! Letting your visitors get to know you is important because it makes potential customers feel safe […]

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Packaging – Getting it Right

| Customer Service

Marketers and businesses make decisions about the way they brand their products based on who they think their customers are, sometimes they get direct feedback via focus groups, surveys and comments directly from customers. Other times it seems they make decisions on gut feel or what someone thinks is a good idea at the time, […]

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Online Retail Review – Sportsgirl

| How to Get More Customers

Online Retail Review – Rating 6/10 Good for fast, affordable fashion for those seeking a regular fashion fix. Bad for selling each item with engaging product descriptions and imagery. General Sportsgirl began operations in Melbourne in 1948 as the younger, more vibrant alternative to big sister label Sportscraft.  They now have over 110 retail outlets, […]

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