Many small businesses leave a lot of their market intelligence strategy and implementation to outsourced marketing providers.  Outsourcing skills that you don’t have available within your business makes sense, particularly as you can access a broad range of skills that your small business doesn’t need on a full-time basis.  However, not all outsourcing is a […]

You can only improve marketing by owning any past mistakes. Every business makes mistakes because sometimes you need to take risks and often those risks don’t pay off. It happens all the time in marketing. But a smart business is one that admits a campaign didn’t meet the mark, analyses the results and puts strategies […]

Most small businesses realise implicitly that their customers are vital to their organisation and do everything in their power to provide an exemplary customer service experience when dealing with them. Sloppy customer service is the quickest way for your business to turn sour. But sometimes, if you’re large enough and rich enough, you’ll try to […]

Good clients. Every business needs them but focusing on yours could be the way to boosting your sales quickly. A good starting point is to think about is how you got your last six quality clients. What do I mean by quality clients? These are clients that you like working with. Perhaps they always pay […]

Finding a great graphic designer that has a design sensibility that appeals, and seems to understand what you want, is the first part of the equation in producing appealing collateral. The second part, and just as crucial as the first part, is being able to work with them effectively. I’ve found there are 3 key […]