You’ve no doubt heard of Cirque du Soleil; neither a circus nor a theatre but an appealing mix of both. In the last 10 years, it has successfully increased its revenue 22-fold. How? By developing uncontested market space with a new type of performance and making the competition irrelevant. Cirque du Soleil has managed to […]
One of the challenges for any business is turning a cold prospect into a paying customer. With the growing awareness of customers knowing what they want and finding out information independently before even meeting with a potential supplier, this adds another level of complexity to the situation. This is particularly true for small businesses, which […]
A common problem that frustrates small business owners is wasting time and effort on marketing activities that don’t yield tangible results. Unlike bigger companies with deeper pockets that can afford branding campaigns, return on investment is crucial for small businesses in order to sustain marketing efforts and cover the fixed costs of the business. One […]
Most people know from different articles, tips they’ve picked up at functions and even courses that when it comes to successful networking the key is to ask lots of questions about the person you’ve just met, to show interest in them and then eventually talk about what you do. ‘Be interested in others’ and you […]
Marketing can be an occupational hazard. This is especially true when you meet small business owners with a fear of being ripped off by ‘marketing types’. Many have had bad experiences with marketers in the past so, understandably, they’re wary of making the same mistake twice. The problem I believe is because marketers don’t always […]
