Why do so many companies struggle to live up to their brand promise? Perhaps they don’t think what they’re promising matters to the customer, or perhaps they just don’t care. I’m sure we’ve all experienced what this looks like. A company may rave about their great customer service and then doesn’t return phone calls, or […]
In this age of digital downloads and with considerable research and purchasing done online, it can be easy to decide that printed brochures are an unnecessary expense. Many businesses pour resources into their website and figure that’s it, they can do away with having a brochure at all. If they get a customer enquiry then […]
| Conversion Rate Optimisation
A key marketing concept to get your head around is testing. Why Bother Testing? Testing to improve results has been an accepted marketing practice for a number of years now but it still surprises me the number of businesses that don’t do any kind of testing. There are a number of areas where comparing different […]
You’ve no doubt heard of Cirque du Soleil; neither a circus nor a theatre but an appealing mix of both. In the last 10 years, it has successfully increased its revenue 22-fold. How? By developing uncontested market space with a new type of performance and making the competition irrelevant. Cirque du Soleil has managed to […]
To the uninitiated marketing can seem like a hot mess of jargon, hard to grasp specifics and opportunities that are just beyond reach. It seems like it should be possible because other companies do it but still, it’s difficult to get your head around it when it’s your own business. What comes first – social […]
